Outstanding Customer Loyalty Underscores Sage Software Appearance at Net Promoter Conference
1/21/2008 2:51:27 PM
Irvine, California - Sage Software announced today that two executives from the company's Simply Accounting and Sage Accpac ERP business unit will present a best practices session on improving customer loyalty at the upcoming Net Promoter conference to be held January 24th-25th in Miami, FL. To date, Simply Accounting by Sage has one of the most loyal customer bases among major accounting software vendors in North America, and Margaret Dron, senior manager, Customer Loyalty, and Scott Zandbergen, vice president of product management, are scheduled to speak at the event about how they effectively utilize Satmetrix and the Net Promoter Score to drive improvements in customer experience.
"We have worked hard over the past few years to develop strong product lines, improve our customer contact centre and empower our employees to help create a world class experience for our customers," said Laurie Schultz, general manager, Simply Accounting and Sage Accpac ERP, N.A. "Simply Accounting has the largest customer base in the Canadian accounting software market, and we work hard to keep our customers happy. Net Promoter enables us to effectively gauge customer satisfaction and loyalty to determine if our efforts are working, and to uncover areas for improvement."
Dron and Zandbergen have been instrumental in guiding much of the efforts for implementing Net Promoter within the Simply Accounting and Sage Accpac ERP product lines. Net Promoter utilizes a scoring process to determine which customers would highly recommend a product, and then a percentage is computed based upon the scores achieved to determine the final Net Promoter Score (NPS). Simply Accounting has consistently scored high among accounting software packages in its market.
During their presentations, Dron and Zandbergen will share with the audience Sage Software best practices as they relate to Net Promoter, and some additional tips for improving customer satisfaction and loyalty.
Used with permission by Sage Software. To continue reading, see the Sage Software press release.
