Sage Software To Host Free Webcasts Featuring Nucleus Research Analysts And Advice For Maximizing Contact Management And CRM Investments

1/14/2008 3:53:30 PM

Scottsdale, Arizona - January 9, 2008 - Sage Software today announced it will host free Webcasts featuring Nucleus Research analysts Rebecca Wettemann and Marc Songini. Wettemann will present "Maximizing ROI For Your CRM Solution" on January 15th at 11:00 a.m. PST, and Songini will present "Maximizing ROI For Your Contact And Customer Management Solution" on January 16th at 11:00 a.m. PST. Attendees can register at www.sagecrmsolutions.com/nucleus and www.act.com/nucleus, respectively. Attendees will receive a free Nucleus Research GuideBook at the conclusion of each session that examines Sage Software customer implementations and best practices.

"There's no such thing as a bad CRM application, just a mismatched CRM application," said Rebecca Wettemann, Nucleus Research vice president. "Companies should evaluate their sales, marketing, service and support processes in relation to the flexibility and value proposition that different vendors provide. Knowing the fundamental differences between contact management and CRM software, and how they impact business, can help companies select and maximize value from their ideal solution. We will detail these differences in each session."

Nucleus Research recently conducted in-depth analyses of a number of ACT! by Sage and Sage SalesLogix customers to support its research and forthcoming Webcast presentations. The analysis included companies worldwide from vertical markets including manufacturing, financial services, publishing, and business services.

Participating ACT! customers included: H. J. Oldenkamp Co., Warren, Michigan; TSA Training Services, Dubai, United Arab Emirates; STAPLA Ultrasonics Co., Wilmington, Massachusetts; M. Griffith Locke Investment Services Inc., New Hartford, New York; and Vermeer Wisconsin, Butler, Wisconsin; UCSC Ltd., Phoenix, Arizona; Candlewood Suites, Durham, North Carolina; Choice Hotels International, Silver Springs, Maryland; ABA Retirement Funds, Quincy, Massachusetts.

Participating Sage SalesLogix customers included: Phonak AG in Switzerland; Bordner Installation Group in Kansas City, Missouri; Roland DG in the United Kingdom; Mortgage Lenders of America in Overland Park, Kansas; Argus Realty Group in Sarasota, Florida; Time Warner Retail Sales and Marketing in New York, New York; and Standford Marsh in the United Kingdom.

Used with permission by Sage Software. To continue reading, see the Sage Software press release.

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